What is in it for you?
Enabling mainstream businesses to integrate blockchain technology is full of challenges ranging from usability to professional software delivery. As the Sr. Growth Marketing Manager, you will lead and shape the firm’s digital marketing tactics to build awareness among the global developer communities. Blockchain marketing is an unchartered space with a unique set of stakeholders and a ton of opportunity for innovation and creative ideas. If the prospect of solving unique marketing problems in a start-up environment with a group of dedicated, smart, and passionate colleagues gets you excited then keep reading…
How you will contribute…
We seek people who are empowered by our mission and excited by our day-to-day challenges with the willingness to take ownership of marketing projects such as:
• Create and drive comprehensive digital marketing campaigns and programs to support acquisition of developers to our network
• Manage and coordinate new SEO projects to develop and optimize awesome content for attracting target audiences to our web properties
• Scale existing paid search, paid social, and other paid online programs–expanding keyword coverage, experimenting with ad copy, targeting, landing page experience, etc. across Google Ads, Bing Ads, LinkedIn, Facebook, Twitter, etc.
• Own and manage the content of the website. Drive strategies to increase traffic and improve lead conversion
• Develop clear and compelling content designed to naturally attract links, grow organic traffic and drive awareness
• Execute A/B tests, collect and analyze data, and continuously improve our online campaigns at a rapid pace
• Define goals and metrics for all demand generation programs
• Track, measure, and analyze campaign performance to constantly improve overall program effectiveness and increase the impact of marketing on developer acquisition
• Coordinate global hackathons & technical developer competitions
• Organize marketing activations at international conferences
What we are looking for ...
• 4-8 years of full-time experience marketing to developers
• Must have strong understanding of marketing strategy fundamentals
• Must have proven experience in creating and optimizing a developer acquisition funnel
• Must be very organized with proven project management experience
• Must be competent in Adobe Photoshop, WordPress, and Microsoft Office
• Must be comfortable working both autonomously and in collaborative teams
• Must have excellent verbal and written communication skills
• Experience in software or tech industries would be considered an asset
• Competency in video editing or illustration would be considered an asset
• Blockchain and/or technical product experience/interest would be an asset
We’re the Open Application Network, an alternative to current platforms that gives control, privacy, and ownership back to platform participants. We want participants to innovate freely and have full autonomy over their creations. We believe tomorrow’s success stories won’t be built on yesterday’s platforms. And that’s why, to us, open is better.
At the Open Application Network we are looking for bright intelligent minds who will contribute in defining the future of Blockchain technology. Being bold, taking risks and moving fast is in our DNA. Living on the cutting edge of technology, we come to work everyday with unbounded enthusiasm for pushing the boundaries of what's possible with Blockchain technology.
We have an incredible story to tell. Check us out!
The Open Application Network is an equal opportunity employer. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.